Conceptualised and produced in-house by CashKaro’s brand and creative team
CashKaro ups satire with new #CoinsVSCashback ad: ‘GoatSwami’
CashKaro has launched its latest spot under the #CoinsVSCashback campaign-“GoatSwami”, a humorous take on Indian primetime debate shows. Set in a chaotic newsroom, the spoof mocks loud anchors and over-the-top panelists while spotlighting the real value of cashback over coin-based rewards.
A goat on prime time?
In the film, a goat-dubbed GoatSwami-claims to offer the best cashback on a live debate show. When challenged by a news anchor to prove the value of his coin rewards, GoatSwami fails to justify their usefulness. The segment ends with the anchor concluding that only direct cashback-transferred to a user’s bank account-has real worth, reinforcing CashKaro’s value proposition.
The ad wraps up with the brand’s signature message:
“Direct Online Shopping ki Aadat Badlo. Pehle CashKaro, Phir ShopKaro.”
Continuing a bold campaign
GoatSwami joins a series of high-concept ads under the #CoinsVSCashback campaign, including:
- A Ghibli-style animation
- A Latent-inspired narrative
- The GOAT series
- And a Roadies-style spoof titled GOATies
Each ad critiques coin-based rewards for being confusing, conditional, or low in real value—unlike CashKaro’s direct cashback, which users can transfer to their bank accounts.
Voices from the brand
Swati Bhargava, Co-founder, CashKaro and EarnKaro, said:
“To connect with Indian audiences today, we use formats they love-from anime storytelling to dramatic news debates. GoatSwami taps into the energy of modern media to land a simple truth: coins that don’t become cash are just noise. At CashKaro, we’re focused on real, bank-transferable savings.”
Ishan Agarwal, Director – Brand & Creatives, CashKaro, added:
“With GoatSwami, we pushed satire further. TV debates are familiar and fun, making them the perfect setup to expose the hollow nature of coin rewards. This ad is outrageous by design, but it carries a serious message: cashback is real, direct, and empowering-unlike inflated coin points.”
In-house innovation
The GoatSwami ad was entirely conceptualised and produced in-house by CashKaro’s brand and creative team, continuing the company’s focus on satirical, insight-driven content that resonates with digital-first Indian consumers.
