Casio Calculators Marks 60 Years with ‘The Calculator India Trusts’ CampaignThe nationwide campaign celebrates the brand’s legacy of trust and impact across generations.

Casio Calculators is celebrating 60 years since the launch of its first electronic desktop calculator. To commemorate this milestone in India, the brand has introduced a new campaign titled “The Calculator India Trusts”, honouring its legacy of reliability and its enduring role in everyday life.

The campaign underscores Casio’s widespread presence in Indian classrooms, homes, and businesses, highlighting its position as a dependable academic and professional tool for generations. It pays tribute to the moments-both big and small-where Casio calculators have played a role in shaping outcomes, reinforcing the idea that every calculation matters.

To amplify the message, Casio India is rolling out a multi-platform campaign across YouTube, Instagram, and Facebook. Complementing the digital push, in-store promotional materials will be deployed to engage traders and retailers, especially in Tier 2 and Tier 3 cities, where brand trust significantly influences purchase decisions.

“This milestone is not just a look back at our legacy, but a renewed promise to deliver dependable and innovative calculators,” said Takuto Kimura, Managing Director, Casio India. “Casio remains the calculator India trusts, and this campaign celebrates every solved problem, every moment, and every dream counted along the way.”

At the heart of the campaign is a film centred around the theme of trust. It positions the Casio calculator as a symbol of perseverance, ambition, and generational continuity. The creative was brought to life by Backlot Films, produced by Harpreet Singh and directed by Vishal Gupta.

As Casio steps into its seventh decade, the brand reaffirms its commitment to trusted innovation, brand authenticity, and its role as India’s most relied-upon calculator brand.