A heartfelt film highlights how gifting time can create lasting memories
Casio India has unveiled a touching Durga Puja campaign that beautifully captures the spirit of family, love, and shared moments. By placing a Casio timepiece at the heart of the story, the brand transforms a watch into a powerful symbol of togetherness and cherished memories.
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At the center of the campaign is the Casio MTP-SN3KSG-1A, a model designed in India, for India, blending local preferences and aesthetics with Casio’s renowned global quality and innovation.
The campaign film tells a relatable story – a tired father returns home after a long day, reluctant to step out again. But his hesitation melts away when he sees the excitement in his daughter’s eyes and is reminded of the watch his family gifted him. The lingering words – “This watch is yours, but your time is mine” – drive home the message that the most meaningful gift is time spent with loved ones.
Takuto Kimura, Managing Director, Casio India, shared:
“Durga Puja is one of India’s most unifying celebrations, symbolizing devotion and togetherness. With this campaign, we wanted to remind people that time is precious and best celebrated with family. Our India-specific model reaffirms Casio’s commitment to offering timepieces that are not just functional but emotionally significant.”
Created by Film Your Film Studios and directed by Gaurav Kumar, the film beautifully captures the festive energy of Durga Puja while reflecting Casio’s timeless values – making it a resonant campaign for families across the country.
