The innovative format blends Test match strategy with T20 intensity, guided by a global advisory board of cricket legends.
Indie advertising agency Centrick has been appointed as the design agency for Test Twenty, a newly conceptualised 80-over cricket format that fuses the endurance of Test cricket with the fast-paced excitement of T20.
The Test Twenty concept, created by Gaurav Bahirvani, Executive Chairman of the One One Six Network, introduces an evolved gameplay structure featuring two innings of 20 overs per side, with scores carried forward between innings – mirroring the essence of traditional Test matches while retaining T20’s dynamism. The format integrates key rules from both versions, refined for balance and viewer engagement.
Centrick’s collaboration with the One One Six Network builds upon its integrated brand and design services, extending beyond creative design to offer a holistic strategic partnership for the new cricket venture.
Supporting Bahirvani’s vision is an elite advisory board of cricket icons – AB de Villiers, Sir Clive Lloyd, Matthew Hayden, and Harbhajan Singh – who bring global experience and strategic insights to shape the evolution of the format.
On the operational side, Michael Fordham, former CEO of the Rajasthan Royals IPL team, joins as Chief Operating Officer, ensuring the executional and commercial foundation of Test Twenty matches international sporting standards.
With Centrick leading the design and brand identity, and a powerhouse advisory board at its core, Test Twenty aims to redefine modern cricket – delivering a game that honours tradition while embracing innovation.
