Century Plyboards (India) Ltd., one of India’s leading manufacturers of plywood and decorative solutions, has unveiled the newest chapter of its celebrated CenturyHeroes series. The 2025 edition, titled “Inner Strength: Invisible But Indispensable,” is a moving tribute to single fathers who step into the role of the ‘Asli Sainik’-the true protectors and builders of their children’s lives.
The campaign sheds light on the often-unnoticed efforts of single fathers who take on both parental roles with resilience and care. In a world where motherhood is celebrated instinctively, this campaign highlights the tenderness, intuition, and protective strength of fathers who nurture and guide with equal devotion. This message mirrors the enduring qualities of Sainik710 Ply and Sainik Laminates, which stand for strength, reliability, and protection.
Building on last year’s award-winning CenturyHeroes – Inclusivity is Priority, this year’s film continues the brand’s mission of celebrating everyday heroes who lead with love and resilience.
The heartwarming film tells the story of a single father helping his daughter through a major milestone-her first period. With no mother to guide her, she feels anxious and alone. The father quietly builds a cabinet using Sainik710 Ply, fills it with essentials, and leaves a reassuring handwritten note. What could have been just another piece of furniture becomes a powerful symbol of his love, support, and promise to always be there. The film stars Bhupesh Singh and Nandini Karmakar, and was conceptualized by CenturyPly’s marketing team and directed by Visual Audio.
To ensure the message reaches far and wide, CenturyPly has launched a pan-India 360° campaign spanning OOH, social media, and digital platforms. Through CenturyHeroes 2025, the brand once again uses powerful storytelling to spark conversations around empathy, strength, and inclusivity.
With this tribute, CenturyPly salutes the single fathers who remain a steadfast source of comfort, courage, and quiet protection-their children’s true Asli Sainik.
