Chaaipani, a media and branding agency, has been appointed the exclusive advertising and brand activation partner for the Jagannath Puri Rath Yatra 2025. Attracting over 1.5 crore devotees annually, the Yatra is one of India’s most significant religious events, celebrated with deep spiritual fervor in Puri, Odisha.
As part of its mandate, Chaaipani will oversee the complete execution of brand partnerships, sponsorships, and on-ground activations during the Yatra. The agency will focus on delivering impactful branding experiences that align with the cultural and spiritual sanctity of the event. Every activation will adhere strictly to the guidelines set by the organizers, ensuring that brand involvement enhances rather than disrupts the sacred atmosphere.
The 2025 Rath Yatra will begin on June 27, with the iconic procession of Lord Jagannath, Lord Balabhadra, and Devi Subhadra from the Jagannath Temple to the Gundicha Temple.
Shruti Chaturvedi, founder of Chaaipani, expressed pride in being part of such a revered tradition. “We are honoured to lead the branding efforts for the Rath Yatra 2025,” she said. “This event is not just a festival, but a living tradition of faith and devotion. Our aim is to craft meaningful brand narratives that enrich the experience for millions of devotees while staying true to its spiritual core.”
Through this collaboration, Chaaipani hopes to deliver brand storytelling that brings value to both devotees and participating brands in a respectful, authentic manner.
