In a world that demands smart, instant solutions for everyday challenges – from styling the perfect outfit to acing a new kitchen hack – Samsung is redefining how technology makes life simpler and more creative. Cheil India’s latest campaign for Samsung’s flagship lineup – Galaxy S25 Ultra, Galaxy Z Fold7, and Z Flip7 – brings this idea to life through a powerful showcase of AI-driven innovation.
Video 1: https://www.youtube.com/watch?v=fGwEyQ9qKgM
Video 2: https://www.youtube.com/watch?v=7eiT9wYKraQ
Video 3: https://www.youtube.com/watch?v=7eiT9wYKraQ
The campaign features three digital films that highlight how Samsung’s Galaxy AI transforms daily moments into extraordinary experiences. Whether it’s managing shopping lists with the “smartest shopping buddy,” learning trending recipes from an AI-powered dessert chef, or finding your next look with a virtual stylist, the campaign shows how technology can empower users to do more – intuitively and effortlessly.
Powered by next-generation Galaxy AI, Samsung’s flagship devices elevate performance, photography, and personalization. The 200MP AI-enhanced camera captures stunning detail, while Nightography ensures vibrant clarity even in low light – reflecting Samsung’s ongoing commitment to meaningful innovation.
Aditya Babbar, VP – Head of Product Marketing & E-commerce Business, Samsung India, said,
“As pioneers of AI in India, our mission is to put next-gen intelligence in every user’s hand. The Galaxy S25 Ultra, Fold7, and Flip7 don’t just enhance smartphone experiences – they amplify human creativity.”
Vikash Chemjong, CCO, Cheil India, added,
“We wanted to make innovation feel real and relatable. By featuring influencers in authentic, everyday scenarios, the films highlight how seamlessly Samsung’s AI integrates into life.”
Through this campaign, Samsung once again reaffirms its leadership in AI-powered innovation, positioning its flagship range as the ultimate companion for a smarter, more inspired generation.
Credits:
Agency- Cheil India
Business Director – Samsung India Business -Daesung Dee Kim
COO-Mandeep Sharma
CCO-Vikash Chemjong, CCO
Senior Executive Creative Director -Sudhir Das
Senior Executive Creative Director- Kaushik Datta
Creative -Madhumita Deb, Akriti Baijal, Anna Joyce Sekaran, Ankit Kumar
Strategy- Kunal Gosh, Shruti Chauhan
Account servicing-Prabal Gaur, Varun Mathur
Agency Producer-Revati Ahuja
