Testimonial-driven campaign for JSW MG Motor aims to accelerate EV adoption
Cheil X has rolled out a compelling new campaign titled ‘EV Sahi Hai’ for JSW MG Motor India, aimed at demystifying electric vehicles and promoting their adoption across the country. The campaign’s first phase features 10 testimonial films from real EV owners, highlighting key benefits such as cost savings, reduced environmental impact, affordability, and a superior driving experience.
Taking inspiration from AMFI’s popular ‘Mutual Fund Sahi Hai’ campaign, ‘EV Sahi Hai’ relies on authentic storytelling to shift consumer perception and address common misconceptions about EV ownership.
Udit Malhotra, Head of Marketing, JSW MG Motor India, said, “We’ve been early movers in India’s EV space and now aim to proactively spotlight the positive stories of EV ownership. This campaign reflects how EVs are transforming mobility-economically and environmentally. We believe it will help drive volumes and accelerate adoption.”
Amit Nandwani, National Creative Director, Cheil X, added, “While most people agree that EVs are the future, many still hesitate due to outdated perceptions. Real user stories offer a powerful counterpoint to those doubts.”
Kanika, VP & Head of Operations, Cheil X Delhi, noted, “This isn’t just advertising—it’s a movement. With real voices, we’re building trust and shaping the future of mobility.”
The campaign will run across digital platforms and television, with a second phase launching soon.
Credits
Agency: Cheil X
CEO: Jitender Dabas
VP & Head of Operations, Cheil X Delhi: Kanika
NCD: Amit Nandwani
Creative: Jitendra Kaushik, Devdas Nair, Nidhi Dwivedi, Neha Bagla
Accounts: Kunal Sharma, Priyanka Saini, Sukrit Saraswat, Shrey Gandhi, Pradeep Kumar, Eklavya Anand
Planning: Debopriyo Bhattacherjee, Shivani R
