Celebrations roll out across stores, packaging, and digital channels
Chinese Wok, a leading Desi Chinese quick-service restaurant brand founded in 2015, is celebrating its 10-year milestone. Over the past decade, it has solidified its presence in India’s QSR space through dynamic menu innovations, new outlet formats, and regional expansion. Recently, it extended its footprint into East India with multiple Kolkata outlets, while also entering Tier 2 and Tier 3 cities, alongside continued growth in metro markets.
New Anniversary Emblem
Founder and Director Aayush Madhusudan Agrawal reflected:
“This milestone isn’t just about numbers-it’s proof that a home‑grown brand, built on cultural insight and quality obsession, can lead India’s competitive QSR landscape and set global benchmarks. The next decade will redefine Desi Chinese for every corner of India and beyond.”
To mark the occasion, Chinese Wok has introduced a special anniversary emblem, to be featured prominently across in-store signage, packaging, and digital platforms as part of the year-long campaign.
10 Woktastic Celebrations
Under the theme “Celebrating 10 Woktastic Years,” Chinese Wok is rolling out a series of ten consumer engagements:
- Limited‑edition anniversary offers
- Food films highlighting the brand’s journey
- Social media contests and giveaways
- In-store activations and events
These activations aim to connect with consumers emotionally, deepen brand loyalty, and reinforce Chinese Wok’s role as a homegrown innovator in the Indian QSR industry.
What’s Next
As Chinese Wok commemorates its 10th anniversary, the brand is poised for further geographical and menu expansion, with a commitment to enhancing its Desi Chinese dining proposition.
