Cipla has launched the second film under its national campaign, ‘1935 Se Desh Ki Sehat Ke Saath,’ commemorating 90 years of its commitment to advancing access to treatment and healthcare across India.
The film is inspired by a real-life event during a natural disaster and highlights Cipla’s relentless focus on reaching patients even in the most challenging conditions. Set against the backdrop of devastating landslides in a remote northern region of India, the story follows Cipla’s team as they battle harsh terrain and disrupted connectivity to deliver life-saving medicines to those in urgent need.
As part of its efforts to improve access, Cipla has emerged as one of the first Indian pharmaceutical companies to deploy drone-based deliveries of critical medicines. This innovative approach serves hospitals and pharmacies in remote areas of Himachal Pradesh, ensuring timely delivery while minimizing risks such as delays, temperature excursions for cold chain products, and road accidents.
The film was created in collaboration with acclaimed filmmaker Shoojit Sircar and Dentsu Creative India.
Achin Gupta, Global Chief Operating Officer, Cipla, commented:
“Staying true to our ethos of ‘Caring for Life,’ this film is a cinematic expression of Cipla’s on-ground impact, core values, and unwavering responsiveness. It pays tribute to 90 years of people-first healthcare and reaffirms our ongoing commitment to improving lives through science, empathy, and communication. Cipla has made significant strides in adopting technology to expand access to new medicines and empower frontline workers with critical knowledge and diagnostic tools at the grassroots level.”
Shoojit Sircar, Director of the film, added:
“We wanted to show a real moment where care transcends the challenges of a crisis. Stories like these inspire us and highlight the importance of accessible healthcare. At the heart of our storytelling were the human spirit and Cipla’s purpose.”
With this impactful campaign, Cipla continues to reinforce its legacy as a healthcare pioneer—bridging the gap between innovation and accessibility for patients across the country.
