New partnership aims to reach working professionals during their commute
Cityflo, the urban mobility platform, has formed a strategic alliance with Signpost India, a media-tech company, to offer a fresh channel for brands to connect with commuting professionals who value comfort, reliability, and tech-enabled transit.
Fleet-Wide Ad Integration
Signpost India will manage advertising across Cityflo’s fleet, which serves:
- Mumbai
- Hyderabad
- Delhi NCR
- Selected emerging metros
Media formats will include full bus wraps and in-bus digital displays, targeting corporate commuters in transit.
From the Leaders
Jerin Venad, Co-founder & CEO, Cityflo, stated:
“With Signpost, we’ve found a partner who shares our vision of enhancing the commute experience with thoughtful, well-placed messaging. We’re excited to bring contextual, impactful campaigns to our customers and add value for brands they love.”
Royston D’Almeida, Vice President – Enterprise, Signpost India, remarked:
“This isn’t just advertising-it’s storytelling on the move. Tech will drive campaign ROI. Cityflo’s audience-the emerging power class of India-values quality and convenience. We’re thrilled to scale and help brands connect meaningfully through clutter-free placements.”
Strategic Impact
This partnership blends Cityflo’s premium commute service with Signpost’s targeted, tech-driven transit advertising to:
- Deliver brand narratives to professionals while they’re in transit
- Provide branded experiences without disrupting the commute
- Boost advertiser reach and ROI through curated, contextual campaigns