Flipkart-owned OTA promises 5-star stays from ₹2,999 and international flights from ₹5,999 for TBBD 2025.
Cleartrip, a Flipkart company, has unveiled its festive campaign for The Big Billion Days (TBBD) 2025, making travel more joyful and affordable than ever. Under the tagline “Prices jo karde sabki chhutti,” the brand is offering 5-star hotel stays starting at ₹2,999 and international flights from just ₹5,999 – aiming to make festive getaways accessible to a wider audience.
The campaign is rooted in a simple, relatable insight: everyone deserves a break from the daily grind, and Cleartrip’s prices make those breaks possible. Beyond deals, the platform has rolled out Visa Denial Cover to reduce travel anxiety and quadrupled its hotel inventory from 20,000 to over 80,000 properties worldwide.
Digital-First Campaign Strategy
The campaign is designed with a digital-first approach, featuring playful, light-hearted films that capture the joy, freedom, and relief of stress-free travel. Multi-format content across YouTube, Instagram, and other digital platforms ensures deeper engagement with a wide spectrum of travellers.
Govind Bansal, Head – Brand Marketing, Cleartrip, said:
“With Cleartrip, people aren’t just booking travel; they’re buying an experience, a pause from the everyday. This year, we’ve invested heavily in digital-first storytelling, collaborating with influencers and creating short-form content that resonates with Gen Z, while continuing to focus on families and travellers from Tier II and Tier III cities where festive demand is booming. It’s not just about discounts – it’s about making travel stress-free and within everyone’s reach.”
Creative Perspective
Adarsh Atal, Chief Creative Officer, Tilt Brand Solutions, added:
“In this category, campaigns usually highlight affordability or convenience. We wanted to break the clutter. Our creative insight was simple: when offers are this good, you can send everyday hassles on a trip of their own and give yourself the break you deserve. It was a joy to bring this idea to life.”
With this campaign, Cleartrip continues to position itself as a category challenger, offering not just competitive pricing but a more thoughtful, anxiety-free travel experience – just in time for India’s busiest travel season.
