Clinikally, India’s leading online dermatology platform, has launched a powerful new brand film titled “Internet ki Nahi, Dermat ki Suno” to tackle the growing influence of unverified skincare advice on social media. The campaign promotes the importance of expert dermatological consultation in an era where celebrity endorsements and influencer trends often overshadow science-backed skincare.
Targeting digitally active young consumers, the film follows a young woman inundated with ads for trendy but unverified skincare products. Frustrated by the conflicting information, she opts for a virtual consultation with a certified dermatologist on Clinikally’s platform. The narrative highlights how expert advice—not internet hype—can effectively address skin concerns and build lasting skin health.
With over 70% of Indian youth reportedly influenced by online beauty content, Clinikally’s campaign is a timely reminder of the risks of blindly following viral skincare hacks. The brand emphasizes that real solutions come from licensed professionals, not trending reels.
Isha Godboley, Head of Brand Marketing at Clinikally, said, “Through ‘Internet ki Nahi, Dermat ki Suno’, we’re empowering individuals to cut through misinformation and take control of their skincare journey with medical guidance. Our goal is to make reliable, expert skincare accessible across India.”
By positioning itself as a trusted source for personalized dermatology, Clinikally is not only promoting responsible skincare but also redefining how consumers approach their beauty and wellness routines in the digital age.
