Lingerie brand Clovia has joined forces with quick-commerce platform Zepto to offer ultra-fast delivery of intimate apparel across 18 major Indian cities. This strategic partnership allows customers to receive lingerie, nightwear, shapewear, and activewear within just 10 minutes of ordering.
The service is now live in key metropolitan areas including Mumbai, Delhi-NCR, Bengaluru, Chennai, Hyderabad, Pune, Kolkata, Jaipur, and Lucknow, targeting growing demand for immediate delivery in both tier 1 and tier 2 markets.
“In today’s fast-paced world, convenience is key,” said Soumya Kant, Clovia’s Co-founder and Chief Growth Officer. “This collaboration ensures our customers can access high-quality intimate wear faster than ever before while maintaining the premium experience Clovia is known for.”
The initial launch features over 100 carefully selected styles from Clovia’s bestselling categories, with plans to expand the product range on Zepto’s platform.
Devendra Meel, Chief Business Officer at Zepto, highlighted the partnership’s significance: “We’re proud to enable quick delivery of premium innerwear through our seller network, reinforcing our commitment to convenience, quality, and female empowerment.”
This collaboration represents a significant development in the intimate apparel market, combining Clovia’s product expertise with Zepto’s proven quick-commerce infrastructure to create a seamless shopping experience for customers seeking immediate delivery options.
