Coca-Cola plans to launch its sports drink BodyArmorLyte in India this summer. The company also expects its popular drinks Thums Up and Sprite to each hit $2 billion in sales, according to Sundeep Bajoria, a top executive at Coca-Cola India.
With summer coming early this year, Coca-Cola is adding several new drinks to its Indian lineup. Besides BodyArmorLyte, they’re bringing in Honest Tea and Vitaminwater. They’re also making Coke Zero Sugar and Sprite Zero Sugar available in more places to give customers more options.
BodyArmorLyte is a hydration drink containing electrolytes and coconut water. Honest Tea will be an organic tea made with tea leaves from Assam. Vitaminwater is currently being tested in select locations like airports before a wider release.
