Colgate-Palmolive has announced a refreshed corporate brand identity, introducing a new logo, updated colour palette, and the tagline ‘Make More Smiles.’ This rebranding initiative is designed to better reflect the company’s global purpose of fostering healthier futures for people, pets, and the planet.
The revamped logo features a brighter shade of blue and incorporates a subtle smile formed between the letters “C” and “P,” symbolising optimism and warmth. The new tagline acts as a unifying call-to-action, intended to inspire Colgate-Palmolive employees across regions and departments.
While the update maintains elements of the company’s heritage, it also integrates digital-first features, including refreshed photography, iconography, and a consistent visual system optimised for global use.
“For Colgate-Palmolive People, our purpose to reimagine a healthier future for all is our North Star, and our new logo and tagline is an expression of that commitment,” said Noel Wallace, Chairman, President & CEO of Colgate-Palmolive.
“Leading companies communicate with clarity, consistency, and confidence-not just in what they say, but in how they show up,” added Dana Bolden, Chief Communications Officer. “We believe this new brand identity is well-suited for digital platforms and will stand as a recognisable symbol of our purpose to Colgate-Palmolive People and other stakeholders we value.”
The brand refresh marks a strategic step forward in how Colgate-Palmolive presents itself to the world-visually, emotionally, and purposefully.
