ColorBar Cosmetics has unveiled a refreshed brand identity with the launch of its latest campaign, #RevealYourMagic, signalling a bold step toward global expansion. The campaign centers around themes of personal expression, inclusivity, and redefining beauty standards.

As part of its rebrand, ColorBar has introduced a new visual language, featuring rust orange and gold hues-colors chosen to represent authenticity and luxury. The revamped identity supports the brand’s vision of embracing individuality and self-confidence across diverse audiences.

At the heart of the campaign is a brand film that brings to life five distinct beauty personas-Bold, Glam, Demure, Radiant, and Playful. These personas are represented by a diverse cast, including a male model, underscoring ColorBar’s commitment to inclusivity and breaking gender stereotypes in beauty. The film showcases people from different backgrounds and cultures, each celebrating their unique identity through beauty.

“This isn’t just a makeover-it’s a mission,” said Samir K Modi, founder and managing director of ColorBar Cosmetics. “We are reawakening our purpose. ColorBar has always championed individuality and fearless self-expression. With #RevealYourMagic, we’re shifting the conversation from how beauty looks to how it feels. True beauty is about standing out as your authentic self.”

Looking ahead, ColorBar is expanding its retail footprint and preparing to enter new global markets, including the USA and the Middle East, while continuing its presence in Russia. The brand also plans to diversify its portfolio with upcoming launches in skincare, fragrances, and wellness, focusing on high-performance, innovation-led products.