Agency to lead strategic storytelling, media visibility, and innovation-led narratives for the luxury quartz brand.
Confiance Communications, an integrated communications agency, has been awarded the public relations mandate for Specta Quartz Surfaces, a premium Jaipur-based brand known for its high-quality engineered quartz surfaces.
Under this mandate, Confiance will develop a comprehensive communications roadmap aimed at:
- High-impact brand storytelling
- Design-first thought leadership
- Strategic media visibility
- Innovation showcases
The goal is to strengthen Specta’s brand recall among key audiences-architects, interior designers, and premium homeowners-in urban India.
Leadership Commentary
Bushra Ismail, Founder & Chief Strategist, Confiance Communications:
“Specta is building a distinctive voice in the surfaces category-rooted in Indian culture yet global in aesthetic sensibilities, material innovation, and sustainability. Our goal is to unlock deeper brand meaning and elevate Specta into national conversations around conscious luxury.”
Akshat Jain, Head – Communications & Sustainability, Specta Quartz Surfaces:
“At Specta, we’ve always believed that surfaces do more than finish a space-they define its soul-and we approach our aesthetics with the same mindset. As we enter our next phase of growth and expansion, our focus is to lead the conversation around design-forward, design-conscious living.
Partnering with Confiance gives us the strategic power to translate that vision into a narrative which can inspire homeowners, architects, and designers to think beyond utility and embrace surfaces as expressions of identity and culture.”
