NEW DELHI: Independent creative powerhouse Crayons Advertising has officially entered the world of professional cricket as co-owner of the New Delhi Tigers, a franchise team in the second season of the Delhi Premier League T20 (DPLT20). This move signals a bold step in Crayons’ continued focus on community engagement, youth development, and celebrating India’s sporting spirit.
The New Delhi Tigers will be led by emerging Delhi cricket stars Himmat Singh and Prince Yadav, promising a competitive and high-energy performance in the upcoming season. The league, organized by Perfect Pitch Events & Sports, begins on August 2, 2025, with the Tigers making their debut on August 3 at Arun Jaitley Stadium, New Delhi.
Rapidly gaining traction as a premier regional league, the DPLT20 features over 400 male and 80 female players in its inaugural season, along with millions of views across digital platforms. With its mix of high-octane cricket and popular appeal, the league is poised to become a fixture on India’s sporting calendar.
Crayons’ investment in the team, through a consortium model, aligns with its broader mission of empowering youth, promoting regional pride, and living the values of creativity, resilience, and collaboration.
“Cricket in India is more than a sport-it’s a shared cultural experience,” said Ashraye Lalani, Director – Technology and Growth, Crayons Advertising. “Our entry through the New Delhi Tigers brings the same energy and intent that define our agency. We want to build something exciting, foster fresh talent, and give fans an experience they’ll never forget.”
Crayons’ connection to sports runs deep. Its Crayons Academy for Skills and Excellence recently launched India’s first Joe Root Academy, reinforcing its commitment to nurturing athletes from the grassroots level.
This move also supports Crayons’ media expansion goals, enabling it to tap into regional platforms like Prime TV, OTT networks, and out-of-home (OOH) media, creating integrated opportunities that fuel both brand and business growth.
With a compelling mix of ambitious ownership, local talent, and strong creative backing, the New Delhi Tigers under Crayons’ guidance are set to make a dynamic impact in the ever-evolving regional T20 cricket landscape.
