India’s creative economy has a bold new engine – Creator18, a visionary initiative by Network18, launched to fuel India’s rise as a global powerhouse in content, culture, and influence.
More than just a talent network, Creator18 operates at the nexus of talent management, influencer partnerships, and creative strategy. Its mission is clear: to amplify Indian voices, craft powerful narratives, and build enduring partnerships between creators and global brands.
“Creator18 is not just about representation – it’s about redefining influence, and making sure India’s creators aren’t just seen, but lead, on the world stage,” said Angad Bhatia, recently appointed CEO of both Firstpost and Creator18. With a legacy of scaling digital brands like MensXP, iDiva, and Hypp, Bhatia brings deep industry insight and entrepreneurial agility to the role.
Creator18’s model is built for the next generation of creators — those shaping conversations in fashion, fintech, lifestyle, entertainment, and beyond. It offers end-to-end support, from content strategy and distribution to monetization and cross-border brand collaborations.
This move comes as India’s creator economy gains global traction, with over 100 million creators emerging across platforms. Creator18 positions Network18 — long known for its editorial strength — as a central force in this cultural and commercial revolution.
This isn’t just a new business vertical – it’s the dawn of India’s creator-powered global era.
