After Gautam Gambhir’s surreal encounter with a tongue-slurping ice cream cone and a rampaging gorilla, Cred is back with yet another chaotic, AI-powered campaign-this time featuring choreographer, director, and influencer Farah Khan.
In the new spot, Khan watches as her face grotesquely melts into a gooey chocolate puddle. Sitting beside her, a cheerful brand executive beams proudly. Rather than panic or protest, Khan simply stays calm-reminded by her team that the ad is already paid for. As the film suggests, sometimes it’s best to save your energy.
As always, Cred’s signature absurdity nearly eclipses the core message: pay your credit card bills on the Cred app and win chocolates from BigBasket.
Cred has built its brand on shock, curiosity, and meme-worthy campaigns that spark conversations. But with every new stunt, the chaos feels increasingly familiar-raising the question: is the surprise factor losing its edge?
For now, Cred continues to lean into the unpredictability that made it famous, but the bigger question remains: do audiences still care enough to watch?
