CREX has partnered with Delhi Capitals as the official fan engagement partner for IPL 2026, signalling a shift in how cricket is experienced beyond passive viewing. The collaboration introduces interactive, quiz-led formats designed to engage fans in real time during live matches.
Through the CREX app, users will be able to participate in match-based quizzes and predictions aligned with live on-field moments. Every ball, over, and turning point becomes an opportunity for fans to actively engage with the game, rather than simply watch it unfold. This real-time interaction adds a dynamic layer to match consumption, tapping into the growing demand for second-screen experiences.
To further incentivise participation, the platform is offering rewards such as team merchandise, signed memorabilia, and match tickets. This gamified approach not only boosts engagement but also strengthens the emotional connection between fans and the franchise.
With over 100 million downloads and 20 million monthly active users, CREX brings a large, highly engaged cricket audience into the Delhi Capitals ecosystem. For the franchise, the partnership goes beyond visibility-it creates a more immersive fan journey, where supporters feel involved in every moment of the match.
This collaboration reflects a broader trend in sports consumption, where digital platforms are transforming spectators into participants. As IPL continues to evolve into an entertainment-first property, initiatives like this highlight how technology, interactivity, and fandom are converging to redefine the live sports experience.
