Swiggy Instamart has partnered with Apparel Group to bring Crocs footwear to the quick commerce space, making popular styles like Classic Clog and Classic Sandal available for delivery in just 10 minutes. This first-of-its-kind collaboration brings the global footwear brand to quick commerce in India, initially launching in Mumbai, Bangalore, Delhi, and Gurgaon.
Amitesh Jha, CEO of Swiggy Instamart, emphasized the strategic timing: “With Holi and the summer break just around the corner, it’s the perfect time to provide customers with a seamless shopping experience for all their footwear needs. We’re excited to introduce a globally recognised brand like Crocs to quick commerce, further strengthening our focus on fashion and lifestyle offerings.”
Adrian Holloway, Senior Vice President and General Manager, ROW, at Crocs, shared his enthusiasm: “We’re thrilled that through Apparel Group’s partnership with Swiggy Instamart, shoppers will be able to get Crocs’ most popular and iconic silhouettes within minutes. This service redefines convenience, making it easier than ever to step into style.”
Abhishek Bajpai, CEO of Apparel Group India, noted the significance: “This marks our brand’s first-ever foray into quick-commerce. With the quick-commerce industry booming in India, we are confident that this partnership will enable us to serve our customers faster and more efficiently.”
The service launches in March 2025 with select styles and sizes available for immediate delivery, with expansion plans already in development. This collaboration represents a significant evolution in fashion retail, bringing immediacy to footwear shopping.
