Crocs has unveiled a new India-focused campaign for its Echo range, featuring actor Siddhant Chaturvedi as the face of the launch. The campaign is part of the brand’s global creative platform, Let Them Talk, which celebrates individuality, confidence, and unapologetic self-expression.
Set against gritty urban backdrops, the campaign film places the Echo range within street-style environments shaped by movement, music, and everyday moments of personal expression. Conceptualized and produced by Homegrown, the film follows Chaturvedi through cityscapes that echo contemporary youth culture, positioning the footwear as an extension of one’s rhythm and identity rather than just a style accessory.
The first phase of the campaign introduces the Echo RO Gum Clog and the Echo Wave Clog-modern evolutions of the original Echo silhouette. Available initially in Black and Chalk colourways, the range is designed to reflect versatility and bold design, with additional product drops planned in subsequent phases.
Commenting on the launch, Yann Le Bozec, head of international marketing at Crocs, described Let Them Talk as more than a campaign. He noted that as street culture continues to influence how identity and style are expressed, the Echo range places Crocs firmly within those cultural conversations, reinforcing the brand as a platform for confidence and self-belief.
Varsha Patra, CEO and co-founder of Homegrown, added that the Echo footwear offered a creative canvas rooted in cultural play and individuality in motion, with Chaturvedi’s multifaceted presence naturally embodying the campaign’s spirit.
Sharing his perspective, Siddhant Chaturvedi said the campaign resonated with him for its instinctive and authentic tone, capturing everyday moments of simply being oneself. For him, Let Them Talk is about staying true to your own rhythm-without overthinking external noise.
