Crocs has launched its festive campaign, ‘Share the Joy’, featuring brand ambassador Rashmika Mandanna alongside Gen Z creators. Set to the retro hit “Yaar Bina Chain”, the film celebrates the playful chaos of festive gatherings, spotlighting friendship, fun, and Crocs’ signature Classic Clogs with their latest Jibbitz charms.
https://www.youtube.com/watch?v=kF3UXiFNLAQ
The narrative follows Rashmika and her friends as they prepare for a Diwali party, turning an unfinished setup into a vibrant celebration of colour, laughter, and togetherness. Through these relatable moments, Crocs positions its products as both stylish and comfortable accessories that blend seamlessly with festive fashion.
Yann Le Bozec, Head of Crocs International Marketing, said, “Festivals are about personal, unfiltered moments. With ‘Share the Joy,’ we show how Crocs Classics and Jibbitz charms bring comfort, sparkle, and individuality to celebrations.”
Akshat Gupt, Co-founder & Chief Creative Officer, Kulfi Collective, added, “Diwali’s real magic lies in the imperfect yet joyful moments with friends and family. With Crocs, we wanted to capture that energy-where style, individuality, and camaraderie come alive.”
The campaign spans digital, social, and retail platforms, accompanied by the launch of festive editions including the Bae Velvet Clog, Studded Classic Clog, and Crush Clog in Plush Plum.
