Crompton celebrates Chhath Puja with AI-powered film “Jahan Crompton, Wahan Bharosa” connecting generations through trustBrand blends tradition and technology to highlight reliability and family values.
Celebrating the spirit of Chhath Puja, Crompton Greaves Consumer Electricals Ltd. has launched an AI-powered short film titled “Jahan Crompton, Wahan Bharosa”, paying tribute to faith, purity, and gratitude – the festival’s core values. The film reinforces Crompton’s long-standing promise of trust and reliability, symbolizing how the brand quietly powers countless households during this sacred celebration.
The campaign captures how Crompton Pumps have supported generations by ensuring uninterrupted water supply for every ritual – from morning baths and festive cooking to sunrise and sunset prayers. Blending tradition with innovation, the film reflects how Crompton’s technology continues to enable devotion and togetherness across generations.
Tanmay Prusty, Chief Marketing Officer, said, “Festivals like Chhath are rooted in gratitude and generational trust. Using AI, we showcased how Crompton Pumps have remained a reliable companion through time. ‘Jahan Crompton, Wahan Bharosa’ isn’t just a message – it’s a promise we uphold every day.”
The film opens with the line, “Kyun na har paavan parv ki shuruat, ho Crompton ke saath?”, emphasizing the brand’s quiet role in every festive moment.
Rajat Chopra, Business Head – Home Electricals & Pumps, added, “Water lies at the heart of Chhath Puja, and Crompton pumps ensure it flows seamlessly, helping families celebrate with ease.”
The campaign will run across YouTube, Facebook, Instagram, and LinkedIn, supported by targeted digital and partner outreach.
