Crompton Greaves Consumer Electricals has unveiled its summer campaign “Aankh Band Karke Le Lo” (Buy With Your Eyes Closed), highlighting its premium air coolers with #JaldiCooling technology.
The campaign, conceptualized by BBDO India, showcases the brand’s trusted cooling solutions through a compelling narrative where customers purchase Crompton air coolers with eyes closed—symbolizing absolute confidence in the product.
Tanmay Prusty, CMO at Crompton, explains: “As India’s No. 1 brand in Fans & Residential Pumps, we don’t just understand cooling; we perfect it. Our ‘Aankh Bandh Karke Le Lo’ campaign celebrates the generations of trust consumers place in Crompton’s powerful cooling technology.”
The advertisement follows a couple who notice people confidently buying Crompton air coolers with eyes closed. Upon reaching a store, they inquire about purchasing one, and the salesperson responds: “India ke No. 1 Fans aur Pumps ka bharosa hai… Aankh band karke le lo.”
BBDO India’s Chairperson Josy Paul adds: “We focused on Crompton’s expertise and time-tested trust spanning over eight decades. Our creative idea emerged from their unique position as leading experts in fans and residential pumps.”
The campaign leverages Crompton’s established reputation in airflow technology to differentiate its air coolers in a competitive market. Featuring fast cooling performance backed by the brand’s engineering expertise, the campaign positions Crompton air coolers as the confident choice for summer heat relief.
The 360-degree campaign will run across TV, digital platforms, print, OOH, and cinema.
