Crossbond has appointed Ranveer Singh as its brand ambassador, marking a strategic move to strengthen its presence in the Indian market. The partnership is set to be amplified through an integrated campaign spanning print and visual media, scheduled to roll out in April.
As part of the campaign, the brand will release two television commercials highlighting key products such as HDMR Max and Boiltough. These offerings are positioned around durability, strength, and finish-core attributes that resonate with both professional and consumer audiences.
Operating in the engineered wood and decorative panel segment, Crossbond is part of the Metro Group and offers a diverse portfolio including MDF boards, HDMR boards, particle boards, laminates, acrylic panels, and flooring solutions. These products cater to applications across furniture, interior design, and construction.
With this association, the brand aims to enhance its visibility among architects, interior designers, dealers, and end consumers. Ranveer Singh’s dynamic personality and wide appeal are expected to help Crossbond connect with a broader audience while reinforcing its positioning around modern design and reliability.
The collaboration reflects Crossbond’s intent to evolve beyond a functional category and build a stronger emotional and aspirational connect. By blending celebrity influence with product-led storytelling, the brand is looking to drive awareness and credibility as it expands across India’s growing design and infrastructure landscape.
