Crunchyroll has unveiled a new brand film in India featuring Rashmika Mandanna and Shubman Gill, as part of its ongoing ‘Ready to Anime?’ campaign. The film builds on the campaign’s earlier spot released during the ICC Men’s T20 World Cup and taps into a relatable fan moment-finishing an anime series.
Link: https://www.youtube.com/watch?v=5x8_WehZtwk
The narrative follows Gill grappling with the end of a show, only to be reassured by Mandanna that there’s always more to discover. The storytelling reinforces anime as an ongoing journey, positioning the platform as a destination for continuous exploration rather than one-time consumption.
The campaign strategically casts Mandanna as a seasoned anime viewer, while Gill represents newer audiences entering the category. This contrast reflects the growing and diverse anime fanbase in India.
According to Ekta Gulechha, the film draws on familiar viewer emotions while showcasing the platform’s expanding catalogue. As anime consumption rises in India, audiences are forming deeper connections with characters and long-format storytelling.
The film also spotlights popular titles such as Black Clover, Blue Lock, and One Piece, reinforcing Crunchyroll’s extensive content offering.
Conceptualised by Tilt Brand Solutions and produced by StudioQ, the campaign will roll out across connected TV, digital, and social platforms. Crunchyroll currently offers over 900 titles in India, including a growing slate dubbed in regional languages.
