Curativity has announced the launch of Cracker, a marketing-focused AI tool developed in partnership with global marketing AI platform gimmefy. Designed specifically for the Indian market, Cracker has been trained across eight Indian languages and enriched with local cultural insights, enabling India-centric image, video, and communication outputs.
Positioned as a collaborative assistant rather than a replacement for human creativity, Cracker is built to work alongside strategists, writers, designers, and brand teams. The platform supports a wide range of marketing tasks, including strategy development, market research, brief writing, campaign ideation, and social media planning-streamlining workflows while preserving creative judgment.
Powered by gimmefy’s proprietary system, Cracker leverages multiple large language models trained across diverse marketing use cases. Curativity noted that the India-specific version has been carefully customized to reflect regional nuances, cultural context, and communication styles relevant to Indian audiences.
Virat Tandon, co-founder of Curativity, said the launch aligns with the company’s broader vision of creating a connected ecosystem that blends human talent with curated technology tools. He emphasized that Cracker is designed to help brands sharpen ideas without compromising creative integrity.
Amer Jaleel, co-founder of Curativity, added that the tool was built to energise the ideation process. Acknowledging the time and resource constraints faced by modern marketers, he described Cracker as a fast-paced idea partner that helps teams explore multiple creative routes before final execution.
Shalu Wasu, founder of gimmefy, highlighted that effective AI should amplify human strengths rather than replace them. The partnership marks gimmefy’s deeper entry into India through localization and regional training.
Curativity stated that Cracker’s launch is part of its commitment to responsible AI adoption, with more tools planned to address real-world marketing challenges.
