Dashverse, India’s AI-powered entertainment company, has announced a strategic partnership with Vigloo, a global leader in Korean microdramas, to introduce the viral hit The Bedmate Game: Sharehouse to Indian audiences via its short-form drama platform, DashReels.
Marking the Korean microdrama’s debut in India, the series – which has already surpassed 20 million global views – will be available with English and Hindi subtitles, tailored for local audiences.
The partnership places DashReels at the forefront of India’s fast-growing K-Wave, a cultural phenomenon that has seen a 370% year-on-year surge in Korean content consumption across entertainment genres including K-dramas, K-pop, and webtoons.
“Indian audiences have a deep love for Korean content, but they’ve been waiting for it in a format that complements their on-the-go lifestyle,” said Sanidhya Narain, co-founder and CEO of Dashverse. “Partnering with Vigloo allows us to deliver premium, snackable storytelling that resonates with mobile-first viewers. This collaboration marks the beginning of a new wave of cross-cultural entertainment in India.”
Neil Choi, CEO of Vigloo, added: “The Bedmate Game: Sharehouse has become a global success, and we believe it will strike a chord with Indian audiences as well. DashReels is the perfect partner for this launch – they understand the pulse of digital-native consumers and are redefining how stories are experienced.”
The tie-up further strengthens DashReels’ expanding catalogue, which now includes over 300 premium titles, ranging from international hits to AI-generated originals like Raftaar. The platform recently crossed 1 billion total views and 20 million app installs, reflecting India’s growing appetite for short-form entertainment.
The 47-episode series is now streaming exclusively on DashReels, available for download on the Google Play Store and Apple App Store.
