Decathlon Sports India increased its advertising and promotional expenses by 33% to Rs 87.49 crore in FY24, as the company posted impressive financial results. The Indian arm of the French sporting goods retailer achieved its highest business income in five years, reaching Rs 4,066 crore (nearly half a billion dollars).
The company made a remarkable turnaround, registering a profit of Rs 197.19 crore in FY24 after reporting a loss of Rs 18.61 crore in the previous fiscal year.
While in-store sales remained strong at Rs 3,430.67 crore and B2B sales reached Rs 117.68 crore, the company’s e-commerce channels saw a slight decline of 2.2%, dropping to Rs 437.07 crore from Rs 446.75 crore in FY23.
Decathlon, which trades in sports equipment, accessories, and apparel, has already invested 100 million euros in India and plans to invest another 100 million euros over the next five years, demonstrating its long-term commitment to the Indian market.
