Humour meets science as Deconstruct launches a campaign to make skincare approachable for skeptics and beginners.
Deconstruct, the science-backed skincare brand, has rolled out a new campaign titled “India’s Biggest Skincare Skeptics”, featuring comedian Aakash Gupta and dermatologist Dr. Jushya Sarin. The initiative aims to debunk popular skincare myths while making skincare conversations fun, factual, and accessible.
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The campaign positions Aakash as the quintessential skeptic and Dr. Jushya as the myth-buster, addressing common mistakes such as overusing harsh actives or expecting instant results. By blending humour with dermatological expertise, the duo highlights how these misconceptions often lead to frustration and skepticism about skincare routines.
Audiences are encouraged to share their funniest skincare excuses. Selected winners will join a live Zoom roast, where Aakash humorously tackles their doubts and Dr. Jushya breaks down the myths with science-backed facts. The session will be streamed across social media platforms, and winners will also receive complimentary Deconstruct products.
Malini Adapureddy, Founder & CEO of Deconstruct, said:
“With India’s Biggest Skincare Skeptics, we want to start a conversation that’s both fun and factual. Pairing Aakash’s humour with Dr. Jushya’s expertise allows us to create a safe space for people to question, learn, and see that skincare can be both effective and gentle.”
By mixing entertainment with education, Deconstruct hopes to empower consumers to make informed choices, turning skincare from an intimidating ritual into an approachable, results-driven experience.
