Deepak Luthra has joined JioStar as Revenue Head – Branded Content for the Entertainment vertical (TV + JioHotstar). With over 18 years of experience in the media industry, he will focus on crafting impactful brand solutions, driving innovation, and building strong partnerships. Previously, he led branded content revenue at Viacom18 & JioCinema, and has also worked with UTV, Times Network, and India TV. Sharing his excitement on LinkedIn, Luthra expressed gratitude and a renewed commitment to storytelling, creativity, and growth across TV and digital platforms.