Deepstory has launched a new short-video platform built around intent-driven browsing, offering a more structured viewing experience compared to the chaotic, mixed-emotion feed common across existing short-form platforms. Born in India and designed for global scalability, the platform aims to help brands and creators reach users at moments of active interest-not accidental exposure.
Deepstory’s journey began in 2022, led by a small founding team experimenting with topic-first navigation. A beta release in November 2024 attracted early users, but engagement dropped by April 2025 due to inconsistent recommendations. This prompted a full rebuild using vector intelligence and external trend signals, strengthening relevance and stabilizing user experience.
Founder and CEO Raj Aryan Das explains that Deepstory tackles “emotional whiplash” caused by rapidly shifting content genres. In Deepstory, each left swipe keeps viewers on the same topic-showing different creators with different perspectives-while upward movement transitions to adjacent themes. The result is calmer, intentional scrolling.
The system benefits creators through a relevance-based matching engine, where newcomers can surface alongside established names if their content fits the user’s intent. Deepstory is also developing monetization tools including lower platform fees, brand partnerships and a Motion Image format blending still and moving media.
On the advertising side, the platform uses a pull-based placement strategy, where each swipe signals context-allowing brands to appear only when aligned with user interest.
Early analytics show promising behavior: 19.7% of actions are topic-led swipes and view-through rates remain stable at 17.8%, indicating deliberate consumption-not passive scrolling.
Deepstory positions itself as the next chapter of short-form viewing: focused, calm, and meaningfully connected.
