Delhivery has unveiled its Republic Day digital film, Yeh Desh Chalne Se Bana Hai, offering a grounded perspective on India by spotlighting the everyday journeys that quietly keep the country connected. Moving away from symbolic imagery and patriotic clichés, the film focuses on motion-roads, routes, and the lived experiences of those who traverse them daily.

Video: https://www.youtube.com/watch?v=ZU6eR1R6X3Q

Narrated by actor Virendra Saxena, the film is told through the lens of a delivery partner, capturing India from ground level. It travels across towns, coastlines, highways, and hill routes, weaving together familiar, often overlooked visuals-local bylanes, tea stalls, rural roads, and informal markers that guide movement. These details form a mosaic of how people actually navigate the country.

Instead of maps or recognisable landmarks, the narrative leans into how addresses are described through memory, habit, and local context-“turn left after the temple” or “near the old banyan tree.” This approach reflects a uniquely Indian way of finding direction, positioning movement as a key lens through which the country’s geography and daily life can be understood.

Commenting on the film, Mohammed Ali, Senior Vice President and Head of Marketing at Delhivery, said that India cannot be understood from a distance. He noted that delivery partners are not passive observers but active witnesses to the resilience and spirit that keeps the nation moving every day.

The film closes by connecting these individual delivery journeys to a larger national narrative-suggesting that while destinations may be small and personal, together, the roads tell the story of India. The campaign is currently live across Delhivery’s digital and social media platforms.