Dentsu Creative Isobar has secured the integrated creative mandate for Forevermark, the diamond jewelry brand from De Beers Group, following a competitive multi-agency pitch. The account will be managed from the agency’s Mumbai office.
The partnership aims to establish a distinctive brand identity for Forevermark through modern storytelling that combines heritage with luxury appeal. Dentsu will develop comprehensive creative strategies across all platforms to strengthen the brand’s independent presence in the market.
Amit Pratihari, Managing Director of Forevermark India, highlighted India’s deep connection with natural diamonds and emphasized the brand’s commitment to offering responsibly sourced diamonds backed by De Beers’ 135-year legacy. He expressed confidence that Dentsu would help create campaigns that resonate with modern Indian women.
Shweta Harit, SVP of Forevermark Global, identified India as a strategic market with strong potential for accessible luxury. She described Forevermark’s target audience as “self-assured optimists” who celebrate life’s milestones with meaningful diamond jewelry.
Simi Sabhaney, Chief Growth Officer at Dentsu India, noted the chemistry between the teams and the potential to co-create something “momentous, beautiful, and lasting, yet modern” in one of the world’s most complex jewelry markets.
Sahil Shah, President of Dentsu Creative Isobar, expressed enthusiasm about bringing an iconic legacy brand to new-age consumers through consistent communication across all platforms, blending luxury’s timeless elegance with modern sensibilities.
