Dentsu Creative Webchutney has bagged the strategy and creative mandate for RAK Ceramics India and KLUDI Indiafollowing a competitive multi-agency pitch. The account will be serviced from the agency’s Bengaluru office.

RAK Ceramics, a leading global ceramics brand with a presence in over 150 countries, is gearing up for a significant brand refresh in India. KLUDI, a premium German sanitaryware brand, continues its mission to bring elegance, innovation, and functionality to contemporary Indian bathrooms. Together, the brands represent a vision of aspirational and world-class living spaces for Indian consumers.

Under the new mandate, Dentsu Creative Webchutney will spearhead brand strategy, creative development, and digital-first campaigns for both brands. The focus will be on building design-led, modern identities that resonate with India’s evolving lifestyle aspirations, blending creativity, technology, and data insights to craft powerful narratives.

Anisha Agarwal, Head of Marketing, RAK Ceramics India & KLUDI India, said,
“Through this partnership, dentsu will lead integrated campaigns across strategy, digital storytelling, and experiential platforms, helping us bring our vision of design and innovation to life. We are excited to embark on this journey.”

Indrajeet Mookherjee, CEO, Dentsu Creative Webchutney, added,
“RAK and KLUDI are global leaders, and we are thrilled to shape the future of homes in India with them. Guided by dentsu’s Bharat vision, we aim to deliver meaningful, digital-first experiences that connect with consumers across the country.”