Dentsu India, in collaboration with The Bengal Chamber of Commerce & Industry (BCC&I), has launched the Roaring Bengal Report, marking a pivotal moment in its Bharat strategy. The report positions West Bengal as a strategic epicentre for Dentsu’s ambitions in technology, creativity, and commerce.
Far more than an insights document, the report signifies a long-term commitment to the region. Backed by Bengal’s growing economic relevance, Dentsu aims to build with Bengal, for Bengal, and from Bengal.
The state has received investment proposals worth ₹13.55 lakh crore since 2017, supported by over 6,000 acres of industrial land and a policy environment conducive to innovation. With a projected GSDP of ₹18.74 lakh crore by 2025, Bengal is emerging as a hub for green energy, smart infrastructure, fintech, AI, and digital skilling.
Narayan Devanathan, President & CSO, South Asia, Dentsu, emphasized, “Bengal is not a footnote in our Bharat story-it’s the foundation. This report is a call to co-create Bengal’s future.”
Abheek Biswas, AVP, Consumer Insights, added, “From AI to clean energy, Bengal is building with purpose. This report aligns us with that vision.”
Arnab Basu, President, BCC&I, called the report “a roadmap” for industry, while Harsha Razdan, CEO, South Asia, Dentsu, outlined actionable steps including innovation labs, co-creation workshops, and skilling initiatives across the state.
The Roaring Bengal Report reflects Dentsu’s mission-driven, action-oriented approach to shaping Bengal’s future as a national growth engine.
