Dentsu has launched dentsu.Connect in India, marking an important milestone in the network’s global data and technology transformation. dentsu.Connect is Dentsu’s unified global operating system, designed to bring together data, creativity, media, technology, and talent into a connected delivery model that enables smarter decisions and measurable business outcomes.

Aligned with dentsu’s global framework, dentsu.Connect allows teams in India to operate within a shared system powered by common intelligence, platforms, and workflows. The launch is led by dentsu India’s Data & Technology (D&T) team, which is responsible for building and delivering capabilities within the dentsu.Connect ecosystem while ensuring local market relevance.

The D&T team integrates dentsu’s data, engineering, AI, analytics, and martech and adtech capabilities into a single, unified environment. By breaking down silos, dentsu.Connect enables faster execution, greater scalability, and more predictive, outcome-focused decision-making for both teams and clients.

In India, dentsu has developed a strong suite of solutions anchored by dentsu.Connect, including dentsu.Audiences, dentsu Spark, dentsu Product Intelligence, Mugen.ai, and the Dentsu Marketing Cloud. Together, these global platforms and locally built tools deliver actionable intelligence tailored to the Indian market.

For clients, dentsu.Connect offers a single, accountable entry point to dentsu’s integrated growth solutions, simplifying engagement and improving clarity. For internal teams, it reduces fragmentation, increases automation, and enables more efficient collaboration across markets.

Commenting on the launch, Harsha Razdan, CEO, South Asia, Dentsu, said the initiative reflects a shift from merely pursuing growth to rethinking how it is delivered. Shirli Zelcer, Chief Data & Technology Officer, Dentsu, added that dentsu.Connect unifies data, identity, and AI capabilities to drive predictive insights and AI-led decision-making at scale.

With this launch, Dentsu signals a move towards a more connected, intelligence-led operating model in India-turning integration into action and transformation into measurable impact.