WinZO, the social gaming platform, has launched its new IPL season campaign “Jaha Jeetega India” featuring cricket icon MS Dhoni. The multi-language campaign includes four films that showcase how WinZO creates winning moments for users across India, with the unique addition of WinZO team members appearing alongside Dhoni in one of the advertisements.

Available in seven vernacular languages, the campaign emphasizes that while life presents challenges, winning moments are always accessible through WinZO. The campaign was conceptualized by Leo Burnett India and executed through a comprehensive 360-degree approach spanning JioHotstar, Star Sports, digital platforms, print, and social media.

WinZO, which operates on a micro-transaction model and boasts 200 million users, aims to expand its reach throughout India. The platform chose the IPL season strategically to connect with an estimated 650 million viewers.

Paavan Nanda, WinZO’s co-founder, explained that the campaign celebrates “the unstoppable winning spirit of our nation” and focuses on “the joy of small winnings that make everyday life more exciting.”

Dhoni shared his perspective, stating that participating in the campaign “was a wonderful opportunity to celebrate the unstoppable spirit of winning,” adding that WinZO “ensures that everyone, no matter where they are, gets to experience the thrill of winning.”