Audience Base is built to streamline campaign planning by eliminating manual work, spreadsheets, and fragmented tools.
Digital ShoutOuts has officially launched Audience Base, an AI-powered media planning platform aimed at helping marketers more effectively identify, target, and plan for their audiences.
Built to replace traditional, manual processes, Audience Base simplifies campaign planning by eliminating the reliance on spreadsheets and disconnected systems. The platform enables users to create media plans faster through filters based on behavioural insights, lifestyle preferences, income levels, and contextual data.
Ashish Kulshrestha, Founder of Digital ShoutOuts, said:
“Media planning in India has remained largely manual and spreadsheet-based. With Audience Base, we’re introducing speed, intelligence, and precision. This is the planner we always wished we had-and now it’s available for every marketer. After years of building plans manually, reconciling data, aligning targeting strategies, and estimating budgets, we’ve created a tool that makes all of this instant and insight-led.”
Mukesh Tuhania, COO at Digital ShoutOuts Media, added:
“Audience Base was born out of real need. We receive multiple campaign briefs daily, and manually identifying suitable audiences had become a major bottleneck. AI is no longer a futuristic concept-it’s the now. As a digital innovation and ad intelligence company, we’ve been developing several AI solutions, and Audience Base is one of our most advanced offerings. It blends real-time decision-making with platform intelligence to tackle real-world planning challenges. Starting July 10, it will be available to both agencies and brands.”
Audience Base delivers AI-driven audience segmentation using real-world data. Users can apply filters across behavioural traits, lifestyle indicators, purchase intent, and content context. The platform also features budget allocation tools aligned with campaign objectives, and enables contextual targeting to ensure ad placements appear in the most relevant environments.
With its launch, Audience Base removes the need for Excel sheets and manual data processing-ushering in a new era of efficient, intelligent media planning. The platform is now live and available through Digital ShoutOuts.
