District by Zomato has unveiled a new Valentine’s Day campaign that celebrates a simple but often overlooked truth in modern romance: effort matters. Featuring actor Ishaan Khatter, the film offers a light-hearted yet insightful take on dating, nudging audiences to move beyond vague plans and embrace intentional, well-thought-out gestures.
Video Link: https://www.instagram.com/reel/DUpWD2aCImH/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ==
The campaign opens with Khatter immersed in The Green Flag Handbook, setting up a humorous guide to decoding one of dating’s most familiar phrases – “something chill.” With wit and self-awareness, he walks viewers through the reality that “something chill” rarely means minimal effort. Instead, it’s an invitation to listen, observe, and plan with care.
Through a series of relatable moments, the film highlights how genuine romance lies in the details: handwritten notes, carefully curated playlists, coordinated salon visits, and thoughtfully booked tables. The narrative moves seamlessly through a day of shared experiences – brunches, movies, shopping sprees, drinks, and dancing – reinforcing the idea that consistency and attention turn ordinary plans into meaningful memories.
At the centre of this storytelling is District by Zomato’s promise to make effort feel effortless. The platform offers access to reservations at over 40,000 restaurants across India, with the option to book up to 14 days in advance. For special occasions, District elevates the experience further with VIP tables at more than 100 premium restaurants, complete with flowers, concierge support, and complimentary drinks or desserts. Its “On The House” benefits across 500+ venues add thoughtful extras that transform evenings into standout moments.
By blending humor, cultural insight, and utility, the campaign positions District by Zomato as a partner in modern romance – one that believes the real green flag is showing up prepared, present, and intentional.
