In-app experience lets users pick sides between Hrithik Roshan and NTR Jr
District by Zomato, the going-out and experiences platform, has partnered with Yash Raj Films (YRF) to roll out a unique in-app fan engagement campaign for the upcoming action blockbuster War 2. Tapping into the film’s high-voltage rivalry between lead stars Hrithik Roshan and NTR Jr, the initiative invites users to choose their allegiance and engage in a friendly fan war.
Available under the “Movies” section of the District app, the campaign allows users to join either Team Hrithik or Team NTR, forming fan squads that compete for exclusive War 2 merchandise. This gamified format aims to foster excitement and build communities around the film ahead of its release.
A District by Zomato spokesperson said, “We’re moving beyond passive promotions to create shared fan moments that drive community interaction.”
Manan Mehta, SVP – Marketing & Merchandising, YRF, added, “This collaboration reflects our belief that storytelling should extend beyond the screen. War 2 is more than just a movie-it’s a fan movement, and we’re bringing that energy into real-world engagement.”
The campaign includes multiple touchpoints such as app-based challenges, Hotlist reminders, social media activations, and user-generated content, all designed to keep the buzz alive.
The War 2 fan experience is now live, offering fans a digital battleground to celebrate their heroes-one tap at a time.
