Dollar Industries has launched a fresh TVC for its women’s wear brand Dollar Missy, featuring brand ambassador Yami Gautam. The campaign positions Missy leggings as the ultimate match for every outfit, brought to life with the tagline “Missy ne bana di jodi.”

The film showcases a series of everyday style moments – from casual tops to elegant kurtis – highlighting how Missy leggings pair effortlessly with each look. It emphasizes the brand’s extensive range of designs, colors, and fits, portraying leggings as the go-to choice for women seeking both comfort and confidence.

Vinod Kumar Gupta, Managing Director, Dollar Industries, said:

“With Dollar Missy, we’ve always aimed to create apparel that understands women’s lives – versatile, stylish, and comfortable. This campaign brings that promise alive in a simple yet relatable way. ‘Missy ne bana di jodi’ is not just a tagline, it’s a celebration of how Missy leggings complete every look.”

Conceptualized by Lowe Lintas, the campaign uses a youthful and vibrant tone to mirror how women put together outfits that reflect their personality throughout the day.

Mohit Pasricha, Creative Director at Lowe Lintas, added:

“Our brief was simple – show how Missy leggings are the natural partner for every top. We turned it into a story of fashion matchmaking. The line ‘Missy ne bana di jodi’ captures the idea that women don’t just wear clothes, they create pairs that reflect mood, style, and individuality. Missy is that dependable partner that makes every look work.”

The campaign is now live across digital platforms, TV, and other media channels, further strengthening Dollar Missy’s positioning as a brand that turns outfits into complete looks.