Domino’s India, the country’s largest pizza chain, has rolled out a new product innovation with the launch of the Cheese Lava Pull Apart Pizza, a distinctive format created to heighten the indulgence of cheese lovers.
Video Link: https://www.youtube.com/watch?v=fHVfWws_Nig
Designed in a flower-like shape, the pizza features soft, pull-apart petals arranged around a rich, molten cheese lava centre. Each piece can be torn off and dipped into the gooey cheese core, offering an interactive and visually engaging eating experience. The format blends indulgence with playfulness, reinforcing Domino’s focus on product-led innovation rooted in its strong cheese legacy.
Speaking about the launch, Chella Pandyan, EVP & Chief Marketing Officer, Domino’s India, said, “Cheese sits at the heart of Domino’s DNA. With the Cheese Lava Pull Apart Pizza, our aim was to create something that feels fresh and exciting while remaining unmistakably Domino’s. It’s a product that invites consumers to engage with their food – to see it, pull it apart and savour it.”
The Cheese Lava Pull Apart Pizza is priced from ₹399 and is available in eight variants, including four vegetarian and four non-vegetarian options. Consumers can order the new pizza across Domino’s dine-in outlets as well as via the Domino’s app.
With this launch, Domino’s continues to expand its portfolio with innovative formats that combine flavour, visual appeal and experiential dining, catering to evolving consumer preferences for novelty and indulgence.
