Dot & Key has unveiled its new summer campaign for the Vitamin C + E Super Bright Sunscreen, featuring actor Shanaya Kapoor. While the formula remains unchanged, the refreshed packaging aims to make the sunscreen more accessible and convenient for daily use, without compromising its SPF 50 PA++++ protection.
The digital film showcases everyday skincare moments, emphasizing the importance of incorporating sunscreen into daily routines. Kapoor, as the face of the brand, brings relatability and authenticity to the campaign, appealing especially to younger, Gen-Z consumers. The narrative also highlights in vivo testing, reinforcing the product’s proven efficacy and clean formulation.
Packed with Vitamin C and Sicilian Blood Orange, the sunscreen is suitable for all skin types, including sensitive skin. The campaign positions sun protection not just as a skincare necessity but as a confidence booster, aligning with Dot & Key’s philosophy of effective and transparent beauty solutions.
Commenting on the launch, co-founder Suyash Saraf said, “Our refreshed Vitamin C + E Super Bright Sunscreen reminds consumers that sun protection is essential and that products should be backed by real science. Shanaya Kapoor represents the everyday confidence that comes with consistent skincare. The formula delivers results, and the updated packaging ensures it is easier to find and use every day.”
Shanaya Kapoor added, “SPF has always been a key part of my skincare routine. I love how the campaign shows the real difference sunscreen can make, both visibly and emotionally. The new packaging is gorgeous!”
The campaign is now live across digital and social platforms, celebrating summer-ready skincare with science-backed confidence.
