DoubleVerify (DV), a global software platform for media quality verification and ad performance optimization, has introduced DV AI Verification, a new suite of tools designed to help advertisers manage AI-driven interactions and steer clear of low-quality AI-generated content. The launch underscores DV’s commitment to building trust and transparency in an increasingly AI-influenced advertising landscape.
“From declared agents like ChatGPT, Claude, and Perplexity to undeclared or malicious AI bots, advertisers today face a fast-evolving environment filled with both promise and risk,” said Mark Zagorski, CEO, DoubleVerify. “Add to that the growing volume of low-quality, AI-generated content, and it’s clear that marketers need greater control and visibility. DV AI Verification delivers that – ensuring transactions are transparent and aligned with brand suitability.”
The offering debuts with two flagship tools:
- Agent ID Measurement, an industry-first solution that identifies and quantifies ad engagements with AI-powered chatbots to help optimize ROI.
- AI SlopStopper for Open Web, which detects and avoids low-quality AI-generated content across programmatic environments.
DV will extend the AI SlopStopper™ solution to social media platforms in early 2026, helping advertisers maintain brand integrity and effectiveness across channels.
Part of the DV Media AdVantage Platform, the new system integrates AI-powered verification, ad optimization, and measurement – empowering marketers to navigate AI’s impact on media with confidence and precision.
