Dove and Reebok have unveiled a limited-edition collection, Reborn in My Kicks, designed to honour women whose journeys reflect strength, rebuilding, and renewal.
Drawing inspiration from Kintsugi – the Japanese art of repairing broken pottery with gold – the sneakers feature metallic seams and textured accents that symbolise healing and transformation. The collaboration extends Dove’s Reborn Stronger platform, which explores the idea of rebuilding across hair, identity, and everyday life.
Sairam Subramanian, VP – Hair Care at Hindustan Unilever Limited, said the initiative takes Dove’s philosophy “beyond care into culture,” by spotlighting real stories of women turning setbacks into sources of strength. Arjun Ramamoorthy, Brand Head, Reebok India, noted that the partnership aligns with Reebok’s belief that resilience is the core of true strength.
The collection is available online and in select Reebok stores across Mumbai, Bengaluru, and New Delhi. To deepen the thematic connection, the brand has introduced in-store Kintsugi workshops, offering shoppers a hands-on experience with the art form that inspired the sneaker design.
With Reborn in My Kicks, Dove and Reebok emphasize a shared message: every crack, challenge, and comeback becomes a mark of resilience – and a defining part of a woman’s story.
