Dove has unveiled The Reborn Collective, a large-scale cultural initiative that marks the brand’s most significant evolution in over 15 years. Anchored in its Reborn Stronger philosophy, the platform is designed to spotlight real stories of resilience, renewal and personal rebirth, bringing together everyday women and well-known voices who have rebuilt themselves after adversity.
Video Link: https://www.youtube.com/watch?v=2PTIn3sQngM
Earlier this year, Dove introduced Reborn Stronger with the launch of its Peptide Bond Strength haircare range, reframing damage as a source of strength rather than weakness. Inspired by the Japanese art of Kintsugi, which celebrates repaired cracks as marks of beauty, the philosophy expanded beyond haircare through collaborations such as Reborn in My Kickswith Reebok. With The Reborn Collective, Dove now extends this thinking into culture, creating a shared space for storytelling through podcasts, music and creative collaborations.
At the centre of the movement is Reborn Stronger: The Podcast, a multi-episode series featuring candid conversations between women who have navigated setbacks and emerged stronger. The podcast brings together public figures and everyday changemakers, exploring themes of vulnerability, courage, identity and reinvention. Conversations include Neena Gupta and Sunita Rajwar on embracing imperfections, Zeenat Aman and Trinetra Haldar on self-discovery, and Geeta Tandon and Rhea Chakraborty on rebuilding through hardship, alongside stories from women across India.
Complementing the podcast is Reborn Stronger: The Anthem, titled Jugni, which translates the movement’s emotional core into music. Composed by Sneha Khanwalkar, written by Anvita Dutt and voiced by Afsana Khan and Anumita Nadesan, the anthem reflects breaking, healing and renewal.
With The Reborn Collective, Dove reinforces its role as a purpose-led brand shaping culture by celebrating strength, care and self-belief, and reminding women that resilience can transform life’s cracks into symbols of power.
